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How to Respond to Negative Reviews Online

Reviews assist consumers in making quick decisions about purchases in their research by providing a clear picture of your company. Studies show that of businesses who respond to bad reviews, 33% turn around and post a good review, and 34% delete the original negative review. Whether a review is...

Google Confirms Local Pack Redesign

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent. The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map...

Monitoring Google Business Profiles: Don’t Just Set It and Forget It

When you’re working with Google Business Profile (GBP), you’re operating in a continually moving environment. Like Netflix, you never really finish optimizing GBP. Google is constantly adding to, tweaking, monetizing, and retiring features, and there are many factors that are going to affect GBP...